Neuroscout Start-Up Gets into Batters' Heads to Rate Hitters

New brain-decoding technology promises to exploit the cerebral side of baseball by giving scouts the ability to evaluate hitters based upon how quickly their brains identify and react to different pitches. Postdoctoral research scientist Jason Sherwin PhD candidate Jordan Muraskin - both at Prof. Paul Sajda's Laboratory for Intelligent Imaging and Neural Computing - have co-founded a start-up called Neuroscout intended to provide the results of such analyses to sports teams.

Full article available at Scientific American.

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